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May 12, 2008
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April 2, 2008
The best stadium giveaways of 2008
Freebies include soul patches, sausage bobbleheads
By MLB.com/Entertainment
Tampa Bay Rays, May 24 vs. Baltimore, Rays Disco
Wig: This is a great addition to 1970s night
at the Trop, but it won't be any fun unless this baby
gets planted firmly on the bald dome of frequent Rays
game ticket-holder Dick Vitale. Now that would be Awesome
with a capital A, baby.
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LA Times
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Dodgers Season Tickets
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GameOps.com Best Game Promotion:
What single game night promotion was most effective and creative. An example would be "President's Night" where a team builds an game day promotion around a them like "President's Night", perhaps handing out US flags and having namesakes like "George Washington, Richard Nixon, and George Bush" dropping the puck for a game held on President's Day. Consider creativity, entertainment value, media exposure, drawing power, and execution of the operations.
Winner: Brazilian Carnival Night - Cleveland Cavaliers
The Cavaliers tied together every piece of their game presentation in this Brazilian tour-de-force. A premium giveaway, entertainment act at halftime, themed concourse elements, pre-game shows, staff and ushers wearing the wigs and the entire piece built on the popularity of a player. Local and national media exposure and a return engagement for the wigs show that the Cavaliers had a winner on their hands. The premium item was unusual and creative.
Photos • Web Page
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Sports Illustrated |
Sports Illustrated |
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Word Record Wig Night:
Wigged-awsome fans take turns greeting Anderson Varajao,
the Cavaliers' mane man - he's the one a hair taller than
the rest - at the Q on Tuesday before the game against
the Orlando Magic. The Cavs beat the Magic 105 to 92.
Quicken Loans coffed up enough wigs so all fans in attendance
were a lock to help set the Guinness World Record for
most people wearing wigs in a single venue.
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Images
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UCLA Catalog |
 MLB.com
page featuring
Angel Monkeys |
 MLB.com
page featuring
Angel Wig |
 AOL
Sports page featuring
USC Wig |
Billboard in Los Angeles featuring
Dodger Wig night
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Front page of the Daily News showing Wig Night
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Anaheim promotion featuring Rally Monkey
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Sports Business news featuring Funky Fuzzhead Indiana
Pacer monkey
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Front page of LA times |
Front page Business section of LA Times showing fan
browsing at LA Fan-u-copia
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BEANBAG Bulletin featuring Millenium Bear
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BeanMania Magazine featuring Millenium Bear
(on the right)
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Beanie World Magazine featuring Millenium Bear
(on the left)
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Collecting Magazine featuring Millenium Bears
(on the right)
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The New York Times featuring the Millenium Bear
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